An interesting article in the New York Times
today discusses the rise of the phrase "If You See Something, Say Something,"
which is prominently seen throughout the New York City subway system, and has spread to other public transportation systems around the world. The slogan also includes the phone number for a counter-terrorism unit.
According to the article, a New York advertising executive wrote the slogan on September 12, 2001, before the Metro Transit Authority, a former client, even asked for a new phrase to respond to the to the World Trade Center attacks. The executive says of the slogan:
“I’m proud of what it’s done and the potential it has to do more. Some things you just can’t stop. But if it is stoppable, and that thought makes someone think twice and say something that stops something, that’s its reason for being.”
Which got us here at GAP thinking, what if this slogan was posted on the wall in workplaces around the world, instead of just in transportation systems?
What if society encouraged workers to blow the whistle on fraud, waste, and bureaucratic carelessness, as enthusiastically as it encouraged people to report a suspicious package?
According to the CDC, an estimated 76 million Americans endure foodborne illness every year. Of those 76 million people, up to 9,000 die. Simply for comparison’s sake, 2,669 Americans perished in the horrific September 11 attacks.
However, when GAP clients have seen wrongdoing and said something about dangerous handling of food product, they have faced retaliation and backlash, and even public disdain.